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Why you stumble naming the ink of a clashing colour word: the Stroop effect
Name the ink colour of the word GREEN printed in red and you stumble, even though the rule is trivial. In 1935 John Ridley Stroop timed it: naming the ink of…
Why you can't ignore the word and name the colour: the Stroop effect
Read the word, then name its ink colour: you can't turn reading off. In 1886 Cattell noticed that people read words faster than they name colours, and in 1935…