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Why Russians have two blues: how a colour word can speed up your eyes
Russian has two basic words for blue, goluboy (light) and siniy (dark), and in a 2007 experiment Russian speakers were about 124 milliseconds faster at telling…
Why you stumble naming the ink of a clashing colour word: the Stroop effect
Name the ink colour of the word GREEN printed in red and you stumble, even though the rule is trivial. In 1935 John Ridley Stroop timed it: naming the ink of…