Economics

Why two ice-cream vendors end up side by side: Hotelling's beach

Two ice-cream cones, one lime and one coral, side by side at the centre of a beach with customers on either side
30seconds
The 30-second version

Two ice-cream vendors share a long beach, and every swimmer walks to the nearer cart. Where should each one park? Drag the carts and watch the dividing line shift: any step toward the middle steals customers from your rival, so both vendors end up side by side at the centre.

The twist is that the swimmers pay for it. At the centre the average walk is 100 m; at the quarter-points it would be 50 m, with the vendors earning exactly the same. This is Hotelling's 1929 "linear city", and the reason rival shops, petrol stations and even political parties bunch together.

Deep dive · 4 min
Deep dive · 4 min

More in Economics

View all →
Why a free shortcut can make everyone's commute longer: Braess's paradox Build a brand-new road and every commute gets longer. In a town of 4,000 drivers, two routes each take 65 minutes. Add a free shortcut and each driver… Economics5 min read Why the auction winner so often overpays: the winner's curse Why does the winner of an auction so often go home poorer? When a prize is worth the same to everyone, each bidder only has a noisy estimate, and winning means… Economics5 min read Why mild preferences can build a segregated town: Schelling's chequerboard Nobody in this town wants it split into blue and orange districts. Each household only asks that a few of its neighbours look like it. Yet run the rule and the… Economics4 min read Why good used cars vanish from the market: Akerlof's lemons Why can a market of willing buyers and sellers fall apart? In 1970 the economist George Akerlof showed that when only the seller knows a used car's quality… Economics4 min read Why rival ice-cream carts end up side by side: Hotelling's beach Put two ice-cream carts on a long beach and each one is tempted to creep toward the other, because standing next to a rival steals customers without losing… Economics4 min read Why adding a road can slow every driver down: Braess's paradox You would think a free shortcut can only help. In 1968 the mathematician Dietrich Braess showed it can make every driver slower. In our four-road example… Economics4 min read