Economics

Why rival ice-cream carts end up side by side: Hotelling's beach

Two ice-cream carts standing almost side by side in the middle of a beach, with the sand split into two colours by nearest cart
30seconds
The 30-second version

Put two ice-cream carts on a long beach and each one is tempted to creep toward the other, because standing next to a rival steals customers without losing any. Economist Harold Hotelling spotted this in 1929.

Drag the carts and watch them huddle in the middle. Each keeps half the customers, but everyone at the far ends of the beach now walks twice as far as they would if the carts stood at the quarter points.

Deep dive · 4 min
Deep dive · 4 min

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