Language
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Words, grammar and how people make meaning.
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Why the same sound is a b to English ears and a p to Spanish ears
Say "bat" and "pat". The only physical difference is a tiny delay between your lips opening and your vocal cords buzzing, about 12 milliseconds for an English…
Why everyone agrees which blob is 'bouba' and which is 'kiki'
Show people a soft blob and a spiky star and ask which one is bouba and which is kiki. The words are made up, yet in the classic version of the test about 95%…